Home - Critical Computer Company Limited

XHTML 1.0 Transitional
[Valid RSS]

Search:    Start Date:    Detail:           Sources

Show Items:     Beginning 
10/11/2020 00:05:18  

According to USA Today, McDonald's has developed a new plant-based platform dubbed McPlant that will debut in markets around the world early next year. From the report: "McPlant is crafted exclusively for McDonald's, by McDonald's," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches." The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu. "There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It's made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings." Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known. "We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them." Beyond Meat, a pioneer of plant-based meat substitutes, said it co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

Read more of this story at Slashdot.

If this link has not opened automatically, please click here to jump.